Since it began exploring the health industry as early as the 1990s, CECEP has developed more than 160 varieties of health products, of which pine pollen products account for over 90 percent of the market. So far, it has established a greater health business structure with ecological health products as the core segment, with pharmaceuticals, life sciences and in vitro diagnosis (IVD) as supporting points and with elderly care and health management services as the development direction, while blazing an effective path for realizing the value of ecological products.